Some questions stay with you until you realize it’s not the answers you need, but the right solutions. Aurora is my way of offering those solutions to women who deeply understand their bodies, minds, and personal spaces.

Like many startups, Aurora’s journey began with my own experiences. I wasn’t prepared for my first period, and when it arrived, I was left with countless unanswered questions. The transition into womanhood wasn’t just difficult—it felt unwelcoming. The stains, the cramps, the physical changes—they overwhelmed me, just as they do many young girls.

It took time, but I eventually understood that periods need to be acknowledged and embraced, just like women themselves. That realization sparked the beginning of Aurora. In our society, periods are often considered a taboo topic, and in that silence, we overlook the crucial care women need during menstruation. These days demand extra nutrition, more understanding, and genuine attention—yet these needs are often ignored.